The Athlete Machine

You may think of energy drinks and corporate global organisations whatever you like, but the Red Bull marketing wizardery is just magic if you ask us.

Yes, of course, they spend a lot of money, technical gadgets and what-not on it, but if the result is great action portrait in a stunning setting, we’re actually okay with that. And their latest coup, The Athlete Machine, is exactly that – albeit featuring only one female athlete (hurdler Lolo Jones), which is a real shame, seeing they got  big guns like Carissa Moore and shooting stars like Aimee Fuller on their team too…

But still, we really enjoyed this super creative clip, combining all the fascinating sports the Austrian energy drinks compiles under one roof.


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