The Urban Voodoo Machine – The band’s customised-Deuce bikes are perfect for city cruising and complementing their White Stripes-inspired look
Classic Riders – In New York, the Classic Riders club pimp their Schwinn bikes not their cars
L’Eroica – Every year thousands of cyclists hit Tuscany for this race, but you can only ride a bike that was made pre-1978
Estrelle – Famous Five style-vibes from Estrelle as she downhills on her vintage Schwinn
My Cool Bike by Chris Haddon is published by Pavilion and on sale now. Photography by Lyndon McNeil