Freelance PR and communications director Laura Jax chats urban art and taking risks

Interview and photo by Annika Müller

It’s been a few years now that I’ve been running my own business as a freelancer.I am doing press relations and marketing, working mainly with small projects and different people in culture, technology, food, and arts. For example a new culture platform for small cities, the Stroke Urban Art Fair and the Breeze street style trade fair in Munich.

I studied English, French and business. After that I came to Munich for an internship at Cosmopolitan, where I met some really strong and independent women. They showed me, that there are so many things that are possible! That was really inspiring.

I met the Stroke organizers in Munich. They are two really nice guys and they planed this huge urban arts fair and asked me to help them with some press stuff. That was two years ago. From this point on I decided to work as a freelancer in press relations.

My background is really normal. I am originally form the southwest of Germany and I moved to Gießen, this is kind of my hometown now. I had a great childhood, there is nothing special, but my good family background gives me great support in life!

There are a lot more male artists in urban arts than females. But honestly, I don’t know what the reason for that is, as the female artists here are at least as great as the men. So come on girls, take a risk!

What I love about the urban arts scene is that the people are really relaxed. They do great art, but at the same time they are really laid back. They are just like you and me and this makes the whole scene so special.

“Love what you do and do what you love.” I read this slogan in a magazine once, and that’s my tip for all the girls out there, who want to run their own business. My goal in life is to stick to that and I would also give the advice that it is definitely worth taking a risk sometimes! Especially for the things you love.

My biggest nature experience was last year when I went surfing for the first time. We had to walk to our surfing spot for 45 minutes. We couldn’t talk because it was so windy but it was so amazing, this huge endless ocean. And suddenly it came to me, I realised that all this is so much bigger then us and we have to pay attention to it.

I like travelling, but as I am putting up my own business this is not really possible at the moment. I really like to get to know other people, countries and cultures. This is also really inspiring: getting to know other perspectives. Everyone can learn from other people.

I also love to dance. I have always been dancing in my life, just never professional. But I’ve always loved it. My patella even went out during dancing once. That was six weeks with a straight leg. Not so much fun. More fun was performing at the famous German Carnival. When I was twelve, I was dressed up as a cow on stage, with snout, tail and all that stuff…

For more info go to stroke-artfair.com and check out our gallery of the 3rd edition in Munich last weekend!