Women in Boardsports 2013 – Recap

The 5th annual Women in Board & Action Sports Conference came to an end after four days full of inspiration, positive thinking and learning on the topic of “how to achieve a goal”.

From September 12-15 2013, the Swiss skiresort Saas-Fee and its first class Ferienart Resort & Spa welcomed more than 40 women from around the world to enjoy a wide-ranging program which included presentations, diverse sport activities and parties at POPCORN! Saas-Fee.

Donna Carpenter, President of Burton Snowboards, opened the conference with her presentation entitled “10 Career Lessons”. With her speech she not only taught the attendees what it takes to lead a successful company but also got one step closer to her goal of building up the next generation of female leaderships. “I didn’t know what to expect about this weekend, but it’s been an amazing experience and I am very happy to see a lot of young, talented and smart women involved in making the industry grow”, says Donna Carpenter.

Also Tanja Frieden, gold medal winner in boardercross and coach, involved the complexity of putting a goal in concrete terms in her presentation “Winning is Learning from Your Inner Game” and shared her knowledge with the audience. In the subsequent workshop the conference participants were encouraged to substantiate and visualize their personal goals.

Valeria Kechichian of the Longboard Girls Crew rounded off the official program of the conferences first day with a Longboarding workshop in the heart of Saas-Fee and the swiss Schtifti Foundation donated the equipment for it.

With Iker Aguirre, the first male speaker in the history of the WIB, the level was kept high on the second day of the conference. The long experienced industry-expert took up the theme of the first day and demonstrated the relationship of physical, emotional, spiritual and financial factors in the everyday working life. Iker Aguirre: “There was so much power in this room, so much energy… and such a sisterhood! All the values that somehow got lost in the way in our industry are so vibrant and alive here!
Gosh, if only women were ruling this industry we wouldn’t have gone through a quarter of the hurdles we are facing today. Women in Board& Action Sports have proven they have the answer, it is deeply rooted in their hearts. What a life lesson I got here!”.


The WIB team member Anna Linda Hultström went up the stage one more year and enriched the participants with the “Flow” experience, with which she coaches international companies.

Claudio Alessi, the second man at WIB, is an experienced Karateka and the only European to win the Extreme Winter Camp in Japan, he became the 8th man to succeed in the 70 year history of this challenge. He also works, trains and teaches martial arts to disabled youngsters and supports them with his No Difference Foundation, to which we have given the money collected for the benefic raffle.

With a mixture of action-packed workshops, interactive lectures, a fundraiser and a full load of energy, this year’s Women in Board & Action Sports Conference was a perfect place of exchange, of sharing and of inspiration for all women who are willing to work for the achievment of their goals. A big success since the founding of Women in Board & Action Sports in 2009.

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