Roxy is pleased to announce the details of the event festivities for the Third Annual Roxy Chicken Jam, due to take place from March 22-25 in Park City, Utah. The all-girl snowboard event will bring together the top pro women snowboarders from around the world to compete in slopestyle and superpipe events for a combined prize purse worth $30,000. In addition to the competition, the event will feature a unique “Country Fair” themed festival on the snow with an abundance of activities including autograph sessions, photo opportunities, fair-style games, free demos, giveaways, live music, vendors and more.

When not watching the competition, spectators can choose from a plentitude of activities in the festival area. Roxy will host a booth with autograph signings and photo opportunities with Roxy snow team riders, as well as lots of Roxy freebies. Roxy will also offer an array of free demo hardgoods including skis, snowboards, boots and bindings. Anyone who demos a Roxy Snowboard will receive a free beanie and a chance to win a Roxy Snowboard, which will be raffled off at the end of the final day of competition.

“We’re really proud to be able to sponsor an event that nurtures established and new talent in women’s snowboarding,” said Randy Hild, Senior Vice President of Roxy Marketing. “We’re excited for everyone in the community to be a part of the festivities and show their support for all of these talented riders.”

Additional event sponsors Paul Mitchell, Zumiez and Monster Energy Drink will also play a part in the event festivities. On-site in the festival area Paul Mitchell will offer complimentary hair cuts and hand massages. Zumiez will host a tent lounge and hand out tons of freebies each day. They will also sponsor the “Zumiez Best Couch Trick,” awarding a $2,000 cash prize to the rider who performs the best trick on the Zumiez couch rail on the slopestyle course on the final day of competition. Monster Energy Drink will keep the crowds energized by distributing free energy drinks in the festival area. A DJ will add the musical backdrop, entertaining the crowd with live music each day of competition.

Following the competition on Saturday, March 24th, starting at 9pm, Roxy will host a VIP party for athletes, industry and the general public at Harry-O’s.

For more information on the Third Annual Roxy Chicken Jam, visit www.roxy.com/events/chickenjam/2007.