The Surfrider Foundation has been selected as one of a small group of non-profit organizations handpicked by Jack Johnson to participate in his 2008 world tour and help launch his All At Once campaign.
The campaign, which includes a new online community, seeks to redefine the typical concert experience by allowing fans to meet face-to-face with local and national non-profits, learn about environmental actions they can take, and enter to win a chance to watch Jack’s performance from the stage in return for taking environmental action in the All At Once Village Green Passport.
“I can’t think of a better reason to put on a concert than to bring people together to create positive change,” said Johnson. “With this year’s tour we are bringing together all of our resources All At Once to give back to each community that we visit.”
Surfrider Foundation is taking advantage of the opportunity to roll out its new ‘Rise Above Plastics’ campaign, which seeks to educate people on the detrimental impacts that plastics have on marine environments.
“Jack and his wife Kim have been tremendously supportive of our efforts over the years,” says Surfrider Foundation CEO Jim Moriarty. “We are incredibly honored to be partnered with them now, as they work to make an even more profound impact in cultivating the culture of global activism.”
Check out the All At Once website for tour dates and locations.
