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Nike+ Challenges You to Spring into Action This New Year

Join the world’s biggest running club to see your goals become a reality in 2008

Whether you’re fanatical about running or have never run before, 2008 is the time to experience Nike+. Bring your New Year’s resolution to life and keep focused by allowing the Nike+ community to monitor your progress and ensure you achieve that ultimate goal.

We all want to shed a few Christmas pounds after the festive season, and running is the most effective form of exercise to get fit, stay healthy and lose weight as it burns an average of 600 calories per hour.

Nathan Douglas, European triple jump silver medalist, reveals his resolution for 2008 is to: “Achieve something that will improve me as a person or my goals in life.” He suggests runners should, “Take it one step at a time at the start of training to maintain momentum and drive to achieve your goals.”

Nike+ is the ultimate motivational tool to keep you committed to reaching your goal. With Nike+ footwear wirelessly connected to your iPod nano, information on time, distance, calories burned and pace is stored and displayed on the screen; real-time audible feedback is also provided through headphones. The kit includes an in-shoe sensor and a receiver that attaches to the iPod.

The Nike+ ready footwear range has been expanded to meet a wide variety of running styles and preferences. The new Women’s Air Structure Triax+ XI delivers a lighter more flexible shoe and is designed to specifically meet female biomechanical needs.

After a workout, simply connect your iPod nano to a Mac or PC, log on to the Nike Plus website and automatically sync and store workout data. You can view and evaluate personal training goals, plus review distance, time, pace and calories burned all through a dynamic, customized workout.

Join the online community to become an ‘addict’, and feed your addiction by sharing your favourite running routes with Map It, and receive personal rewards when you achieve set goals. You can also share your profile with friends so they can track your running progress, purchase PowerSongs for training partners, or even publish your challenge and encourage others across the globe to run faster or longer.

Nike has broadened its range of performance apparel and accessories, including jackets, tops, shorts and armband, designed to hold the iPod nano. All Nike+ no-sew apparel is designed specifically for runners, integrating ergonomic design, performance-specific materials, ventilation, and weather protection.

Feel good and look good this New Year, and let Nike+ work with you every step of the way.

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