Somebody: An app that delivers messages via the nearest person IRL

If you don’t know Miranda July, she’s basically the goddess of Portland and the queen of our hearts. She’s already a performance artist, filmmaker and author, and now she’s adding ‘app-pioneer’ to her resume.

Somebody is an app made by July, in collaboration with Miu Miu, which sends a message to someone near its intended recipient and asks that stranger to deliver it. Not only does this bring messaging firmly back into the realm of reality by forcing two people to actually converse, but it also sounds like a catalyst for spontaneous friendships and random moments shared. And we’re on board with anything that gets us out of our screens.

You can watch the beautiful film about the app above. It’s kitsch, colour-drenched, and looks like it’s almost edible. We particularly love the Latina besties having an tiff.


Is this app the ultimate culmination of the sharing economy and our virtual lifestyles? We’re not sure if we’d be as keen on this idea in a pre-airbnb universe, but now we’re all so willing to rent our toothbrushes from each other, we’ve clearly lost some of our fear of strangers.

It’s just a shame Somebody still utilises a smartphone at all – unlike Pumpipumpe‘s gorgeous system of stickers on mailboxes to indicate what’s available to borrow from that home (and like Somebody, no money changes hands).

You can get Somebody from the iTunes store (it’s free!).


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