Too often when paddling out for a surf, hiking up a mountain or biking down the trails, we still notice a distinct lack of women among the people around us. While adventure sports to have a strong and loyal following of women, it is undoubtedly a primarily male space, with men taking up only 80 per cent of any activity at any given time.
Boundless Betty founder Jenny Tröber has decided to try and change this fact, by getting more women in touch with adventure and action sports. Participation in outdoor adventure sports has huge benefits including increased self-confidence and environmental awareness and Jenny has found an amazing way to encourage more women to get outside through a site designed with female inspiration and participation at its heart.
Boundless Betty is a website and booking platform thats only for action women. Through working with the right brands and attracting awesome women, this startup is successfully driving female adventures.