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Brand of the Week: Vans

Vans sponsor some of the best action sports ladies around. From surfing, skateboarding and snowboarding to mountain biking, wakeboarding and moto-X, their team are always kitted out in some of the most stylish and technical gear you can find. Here’s what’s in store this season… Outerwear and Snowboard Boots

For the 2008-09 snow season, Vans’ designers and team riders have developed a comprehensive line of outerwear featuring the most advanced technology available, coupled with traditional Vans styling. Along with being fully-functional, styling in the line is forward and clean with cues drawn from street fashion. In addition to rich solid port, green and purple colouring, unique prints and fabrics can be found throughout the line including animal prints and plaids, while prints over embossing, twills and crosshatch fabrics add dimension and texture.

Vans’ Day Seven Series is designed for dedicated riders demanding high performance from their gear in the nastiest of conditions. These technical garments incorporate a range of protection from Gore-Tex to Element Guard 15/10 or 10/10 technology and come in a variety of fabrics that allow riders to stay dry and comfortable in all conditions.

Vans’ Day One Series is a versatile line of stylish outerwear that is designed to be affordable, yet able to perform in all conditions. Garments are blended to include Vansguard 10/10 or 5/5 technology with unique fabrics, plus thoughtful key features that keep every piece comfortable.

Vans’ 2007-08 Snowboard Boot line is the most comprehensive to date. With selections suiting both recreational riders and the world’s best boarders from the range of BOA-enclosure boots including two models featuring the BOA Focus System to the “Out of the Box” fit and comfort, achieved with new liner construction. As well as Vans’ low profile, skate-inspired aesthetic to keep riders coming back to Vans season after season.

With heavy influence in design and rigorous testing of our boots, Vans team members including Tara Dakides (Tara rides the Tresol), Hana Beaman (Hana rides the Hi-Standard), Erin Comstock (Erin rides the Veil) and Jacqui Berg (Jacqui rides the Omni), each have made their mark on this season’s line.

Apparel and Footwear Fall 08

With each season the Vans Girls collection has been expanding and incorporating more fashion elements and styles into the line. For Fall 2008, designers took even more risks with new styles and colours, presenting the most fashion forward collection yet. The line was inspired by two main themes, Rocker Baby and Glamorous Future. Throughout the design process the two themes began to work together inspiring one another, forming one strong look to the collection. Each piece can easily stand alone or work together with other pieces from the line.

“Rocker Baby” is an ode to grunge with a feminine twist. Inspired by core Vans style, this is who the VANS girl is. The line has rebellious undertones, music driven, mixing early 90’s grunge and mid to late 80’s punk rock. The colours in this group are heavy in black and grey with pops of rich colours such as Koolaid, Wild orchid, Torrid, and Poison. Checkerboards and stripes are still prominent while animal prints (zebra and leopard) are a new addition. Taking cues from the grunge look are plaids and flannels, ripped up tees, tie-dye, and thermal henleys.

“Glamorous Future” is the more fashion side of the line incorporating much more feminine details. This group includes feminine sweaters made of pointelle and novelty knots, wrap details, and belled sleeves. New styles include knit jumpers, baby doll tanks with feminine detailing of satin ribbons and oversized buttons.

For footwear, Vans Girls stays true to the classic Vans heritage, the Skate group continues to be athlete driven with men’s take downs and athlete inspired colours. Sitting alongside this is the fashion line, with ballet pump style offerings, hi tops and new for this season, sporty wedges. As always there is a large range on offer in the Classics line with legendary styles such as the Slip-On and Authentic being offered in slimmer profiles in tartan, plaids and an array of block colours.

Previewing Spring 2009, the designers followed the mantra, “anything goes”. It’s all about detail and colour throughout the collection and great novelty pieces that work together cohesively. Vans Girls has expanded to include a wide range of dresses, fashion tops, jackets and bottoms and this season the collection is broken down into three main stories including Vintage Vacation (hippie surf feel), Dulce Girl (heavy rock and punk influences) and Street Funk (inspired by the late 80’s, early 90’s). Expect great things!

Click on the gallery button (top right) to check out the new collection!

See something you like? Hop to vans.com for more info.

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