Illustrated Innsbruck: Print will never die!

by Becca Allen

Print will never die….not as long as I keep up my double figures mag subscriptions and zine obsession.

I will NEVER convert to digital…NEVER. I love print as much as I love cake and both together is bliss. So you won’t be surprised at how excited I was to receive the Rhythm Europe Girls SS14 catalogue on Monday morning. This beaut is a whopping 200 pages thick printed on 120 g/m2 paper and it smells so inky-good.

It’s more of a coffee table magazine than a catalogue. If you remove the product images it’s just a great collection of some of Samuel Bradley’s finest work of two lovely British models wearing some jazzy garms I designed.

One of my favourite, albeit exhausting elements of this job is styling the catalogue and laying it out. I am a sucker for layout, grids, type and editorial so I got to really indulge when laying this out. I do not, however, enjoy editing 100s of pictures and removing stray hairs and bum fluff. (Those two words in the same sentence sounds dodgy!)

Picking the cover photo for both the Spring side and the Summer side is the cherry on the cake. This can influence the buyers’ preconception of the collection. I must wait until September for sales results so I have my fingers and toes crossed.

It’s just a shame this weighty block of visual delight is only accessible to buyers and not to the customer. I am hoping to work with Sam to print a zine showcasing some of the pictures from the shoot. I will keep you posted.


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