If you’ve always been more on the individualist side of things, you will love new fashion brand Connected Generation as instead of dictating you what to wear they involved you in the creative process!
Not only can you vote for the designs they go on sale with, they also want your opinion and ideas on the hottest new fashion. Street trends are the key inspiration so Connected Generation sends teams of ‘cool hunters’ to as many clubs, parties and festivals as possible to spot the latest emerging looks.
They also have a gallery, where users upload pictures of their favourite up-and-coming trends, which are rated by the online community. The most popular looks are then used as inspiration for developing new collections.
Intrigued? Check it out on connectedgeneration.co.uk