Adidas just launched a brand new global campaign to, you can guess it, unite originals from all over the world and showcase their talents.
For this, they have created the adidas collider, an online app that gives you a chance to dive into a world of international artists from various disciplines such as music, art, and design, including rapper Iggy Azalea and designer Stööki for example. But that’s far from being the end of the story, as all of their “originals” are going to create something for Unite All Originals and the debut is this 90-second hero film, created in collaboration with DJ/producer A-Trak and director & visual artist SoMe…
Check it out!