Artificial intelligence that tracks your periods and sends you products as and when you’ll need them? Pads and tampons made out of biodegradable organic cotton? The future of periods has arrived, and boy, does it look pretty in (millennial) pink.
Freda is an eco-friendly period care subscription service that aims to reboot the entire femcare space while destigmatising menstruation – and looking at its environmental , health and socially conscious credentials, we’re pretty sure it’ll succeed.
The products themselves – pads and tampons – are made out of 100% certified organic and hypoallergenic cotton, free from the chemicals and synthetic fibres often found in the big brands you see on the shelves, and wrapped in eco-friendly bio film, making them a great alternative to menstruation cups that, let’s face it, aren’t quite everyone’s cup of, well, blood.